11/11

The e-commerce players were anticipating the Black Friday every year, reaching the point of turning the entire month into a “Black November”. In this scenario, we needed to find a way to keep our relevance inside the month and differentiate ourselves from the competition.

We decided to bring the 11/11 (Chinese Singles Day) to Brazil, targeting an international product mix, which wasn't offered by the competition. Focusing on imported products, we were able to play a completely different game and gain our space in the market.

The searches for our international products increased by 1400% and the entire sales of Americanas' platform increased by 48%. On 11/11, our live stream became a trending topic on Twitter and has been watched by more than 3MM people.